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Spotlight on Mark Woolley

Spotlight on Mark Woolley

Electric London Founder, Mark Woolley, says hairdressing will always be a part of who he is On a snowy February day in Toronto, editors braved a pummeling winter storm; it seems nothing would stop them from getting their hair done by Celebrity Stylist and Electric London Founder Mark Woolley. Woolley stopped by Toronto on his way back to the U.K. and was thrilled to meet with the top Canadian editors and writers in the country. What sets Electric London apart from other professional brands is the incredible innovation and research that goes into the products – but also – the...

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How do I make my styles last longer?

How do I make my styles last longer?

You’ve finally done it.  It has taken weeks of styling to finally master your hair and the style you’ve been wanting to achieve. The problem is, you can’t figure out how to get it to last beyond the first half hour out the door. The best way to maintain your style throughout the day is to use the perfect finishing products!  To create some texture and to maintain that texture, you need a great paste! For any style, a dry hairspray is key to hang on to that look!   C-4 Shaping Paste: Our Shaping Paste, when applied to dry...

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How do I treat my dry hair without making it look limp and flat?

How do I treat my dry hair without making it look limp and flat?

If your hair is both straight and dry, you are in a constant battle on how to treat the two.  If you put on a heavy product to add the much-needed moisture back into your hair it leads to limp, lifeless hair that sticks to your head.  If you don’t use anything at all, the static and dryness of your hair will drive you crazy. But there is a solution, and that’s using the right masque and the right technique. The key to treating dry hair without making it limp and flat is to apply a masque midway down the...

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How do I give my hair more volume?

How do I give my hair more volume?

There is no denying the love for straight, smooth, silky hair.  While we’ve come a long way from using an ironing board to straighten hair, today’s styling tools can still take a toll on our hair.  Incorporating the right technique and styling products into your styling routine will go a long way to give you more life, volume and shine to your straight hair. How do I give my hair more volume? Fine/ Straight hair tends to be a little on the flatter side.  A great way to add volume is to start by blow drying your hair upside down....

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How do I define my curls without making them look and feel crunchy?

How do I define my curls without making them look and feel crunchy?

There is no denying it, curly hair on women is sexy! Women with straight hair envy it and men want to run their hands through it. While curly hair can make you the talk of the town, its maintenance can be a challenge. Curly hair always looks its best when wet. That is when you see the most definition. To duplicate this look, you need products that will add shine and hold to the hair. In the past, we used gel but that left the hair very crunchy; now we have pastes and serums! C-3 Serum: Our serum will leave your curls glossy and...

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