News — NEWS

It's Red Carpet Season!  One of the hottest trends we're seeing is the sleek, wet look.  Whether as a more formal style or just slicked back for a more edgy look, it's hot!  Here's how you can achieve this look at home for your own killer style.           To get this slick back trend, start with damp hair.  Dispense a golf ball size of C-6 into your hand.  Distribute evenly throughout your hair. Create a deep side part and blow-dry your hair in the direction you want.  You can use a paddle brush for a flatter look...

BORN IN 2007 on the south coast of England, Electric is one of the UK’s most exciting independent brands, and one that has always stayed true to its roots. Authenticity matters to founder Mark Woolley: “You’ve got to keep it real, stay true to what you are and what you believe in,” he says. As well as award-winning salons, an ethical professional product line, an education programme and a photographic and film studio, over the years, the company has invested in exciting places for its teams, providing them with inspirational surroundings that support a culture of creativity. And Electric’s latest...

C-7 e.Spray was featured in Hello Canada Magazine!   No wonder it was featured....  Possibly the driest hairspray in the world! Our e.Spray was formulated specifically for use on photo shoots and on the catwalk! The non-oily formula dries without any residue to leave your hair style with the hold it needs without any stickiness or crunch! Cotton seed oil extract, Jojoba, Bamboo and Shea butter prevent hair from drying while protecting your hair from heat and UV damage.  For best results, hold the can about 30cm away from hair and spray through layers. Simply "the BEST hairspray in the...

We have already seen how British Vogue and Elle are loving Electric London!  Well Canada is feeling the same way!!   Everyone is talking about Electric London!!!    Our English Rose Serum was featured in Elle Canada as a favourite due to it's locally sourced Rose extract and Electric London's sustainable priorities plus its amazing performance! "British hairstylist Mark Woolley uses sustainably grown roses from his own southern-England estate in his Electric C-1 English Rose Serum, a brilliant finisher to add shine to all hair types". Hello Magazine featured our C-8 Invisible Volume Chalk to create more volume for your...