News

  If your hair is both straight and dry, you are in a constant battle on how to treat the two.  If you put on a heavy product to add the much-needed moisture back into your hair it leads to limp, lifeless hair that sticks to your head.  If you don’t use anything at all, the static and dryness of your hair will drive you crazy. But there is a solution, and that’s using the right masque and the right technique. The key to treating dry hair without making it limp and flat is to apply a masque midway down...

Electric Founder and Creative Director, Mark Woolley, recently worked with On!Off, creating the hair for London Fashion Week. On!Off premiered this fashion film, dedicated to dance and talent, starring Yos Clark and directed by Lee Lapthorne.  Yos showcases the work of eleven next-generation young designers in this fashion film that values talent, wherever it comes and in whatever conditions it has thrived.  The video has been featured by Vogue Italia. On|Off 'All Power To The Imagination' from Electric Hair on Vimeo.  

C-7 e.Spray was featured in Hello Canada Magazine!   No wonder it was featured....  Possibly the driest hairspray in the world! Our e.Spray was formulated specifically for use on photo shoots and on the catwalk! The non-oily formula dries without any residue to leave your hair style with the hold it needs without any stickiness or crunch! Cotton seed oil extract, Jojoba, Bamboo and Shea butter prevent hair from drying while protecting your hair from heat and UV damage.  For best results, hold the can about 30cm away from hair and spray through layers. Simply "the BEST hairspray in the...

There is a heat wave hitting most of Canada right now! There's nothing better than hanging out in the sun but the heat, humidity and UV can really do a number on our hair.   Lengthened exposure to the sun can seriously damage the hair.  Damaged hair can become frizzy, dry and brittle from the humidity and the UV.  Sun exposure is also the quickest way to fade that expensive colour you just had done.  We use sunscreen to protect our skin but why aren't we protecting our hair as well?  It is so important to protect those tresses! We...

Like all of us in Canada, Electric London Founder Mark Woolley has been on lockdown for several months.  He shares what he has been up to..... Electric Broadcast - ep1 "Lockdown" from Electric Hair on Vimeo.