News — FASHION

This is how to do the perfect blowout with the help of Electric London!

Electric Founder and Creative Director, Mark Woolley, recently worked with On!Off, creating the hair for London Fashion Week. On!Off premiered this fashion film, dedicated to dance and talent, starring Yos Clark and directed by Lee Lapthorne.  Yos showcases the work of eleven next-generation young designers in this fashion film that values talent, wherever it comes and in whatever conditions it has thrived.  The video has been featured by Vogue Italia. On|Off 'All Power To The Imagination' from Electric Hair on Vimeo.  

C-7 e.Spray was featured in Hello Canada Magazine!   No wonder it was featured....  Possibly the driest hairspray in the world! Our e.Spray was formulated specifically for use on photo shoots and on the catwalk! The non-oily formula dries without any residue to leave your hair style with the hold it needs without any stickiness or crunch! Cotton seed oil extract, Jojoba, Bamboo and Shea butter prevent hair from drying while protecting your hair from heat and UV damage.  For best results, hold the can about 30cm away from hair and spray through layers. Simply "the BEST hairspray in the...

Like all of us in Canada, Electric London Founder Mark Woolley has been on lockdown for several months.  He shares what he has been up to..... Electric Broadcast - ep1 "Lockdown" from Electric Hair on Vimeo.  

Electric London was at the Oscars!! Our very own Electric London Canada Ambassador Caitlin Cullimore was at the Oscars making ETalk hosts look their very best!  She used our C-6 Cloudburst Mousse and C-7 e.Spray to get Lainey Lui and Danielle Graham looking absolutely fabulous and to keep their hair on point for the entire day (there was probably a little C-8 Invisible Volume Chalk used in there too)!   Amazing work Caitlin!! @daniellegraham Here's what Caitlin had to say about our Electric London products! "Electric London products have been a game changer for me. The whole product line really delivers....