How do I define my curls without making them look and feel crunchy?

Electric London Canada

How do I define my curls without making them look and feel crunchy?

There is no denying it, curly hair on women is sexy! Women with straight hair envy it and men want to run their hands through it. While curly hair can make you the talk of the town, its maintenance can be a challenge.

Curly hair always looks its best when wet. That is when you see the most definition. To duplicate this look, you need products that will add shine and hold to the hair. In the past, we used gel but that left the hair very crunchy; now we have pastes and serums!

C-3 Serum:

Our serum will leave your curls glossy and will help enhance your curls without feeling oily. While hair is wet, add 1-2 pumps, work in hands to activate and then rake through hair being sure to saturate every strand. Let dry on its own. Don’t play with your curls until your hair is completely dry!


C-4 Shaping Paste

C-4 Shaping Paste:

Our flexible/ working paste will create sharp definition while leaving your curls residue free- no crunch! On dry hair, use a small amount (dime size) work in your hands and then lightly work through the hair. For extra shine and softness, add a drop of C-1 Rose Serum to the cocktail.


Where to purchase Electric products:

If you are a consumer, you’ve come to the right place.  Simply click on the tab “boutique” up top and find the product you are looking to purchase.

If you are a salon owner or independent stylist, we know it’s not always easy to carry a new line and also not easy to compete with the growing trend of online shopping. But Electric is different. We would like to introduce you to our Affiliate Sales Program here at Electric London Canada.  You can earn commission from online retail sales shipped from our warehouse when your Affiliate code is used. For more information to see how you can qualify, contact us at

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