Change Your Look with the Change of Season!

Electric London Canada FASHION HAIR straight hair


With summer winding down and the fall season approaching, September can feel like the true New Year. School’s back in session, those at work are trying to get back into the swing of things. It’s also the perfect time to refresh your look! At Electric, we always encourage our clients to shake up their look with the change of seasons. What are some ways to get that “New Year, New Me” vibe as we move into sweater weather?


Change your styling routine:

The easiest way to change your look without a “cutting commitment” is to change the way you style your hair! Curls and waves have been major trends as of late, but consider ditching the curler in favour of a sleek, straight ‘do. Start using that flat iron for its intended purpose! 

Heat damage is real, so be sure to protect your hair. Our C-2 Smoothing Cream will protect hair up to 220 degrees to keep those strands healthy. Looking for heat protection as well as hold? Our C-7 e.Spray does both, creating pin straight looks with ease. 

Looking to add texture to your look?  Use our C-4 Shaping Paste to create some texture without adding curls or waves. Liven up straight hair by taking a pea sized amount of C-4 and working it throughout the hair. Tease sections with fingers to add additional definition and spray with C-7 e.Spray to look in the lock. 

September is the perfect time for new beginnings, and a new look is the cherry on top!

Additional Product information: 


Why C-2 Smoothing Cream?
Tame and smooth coarse, curly or fine hair and provide extra protection before blow drying with this wonderfully light, luxurious styling cream that penetrates and moisturises each hair strand.  It’s fortified with heat protecting ingredients to combat the effects of thermal damage yet is light and will leave no stickiness or heaviness.


Why C-7 e.Spray?

Possibly the driest hairspray in the world! Our e.Spray was formulated specifically for use on photo shoots and on the catwalk! The non-oily formula dries without any residue to leave your hair style with the hold it needs without any stickiness or crunch! Cotton oil extract, Jojoba, Bamboo and Shea butter prevent hair from drying while protecting your hair from heat and UV damage.  For best results, hold the can about 30cm away from hair and spray through layers. 


Why C-4 Shaping Paste?

Our Shaping Paste, when applied to dry hair will give you thickness and volume while leaving a stunning silk texture to the hair!  Use a pea size amount of our workable paste, work it in your hands and then work through your hair. You will be able to define the shape without any residue so your hair will move freely yet still have definition!


Where to purchase Electric products:

If you are a consumer, you’ve come to the right place. Simply click on the product images for more information or to purchase. 

We also invite you to check out all our Hairdressing Products.



If you are a salon owner or independent stylist, we know it’s not always easy to carry a new line and also not easy to compete with the growing trend of online shopping.

Electric is different. 

We would like to introduce you to our Affiliate Program here at Electric London Canada.  You can earn commission from online retail sales shipped direct from our warehouse when your Affiliate code is used.

For more information to see how you can qualify, contact us at

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